Yeah, these Kickstarters that go on to Steam EA are between a rock and a hard place. They can't offer a price lower than what was offered during the KS for alpha-beta access. Otherwise their KS backers think they're getting shit on.
On the other hand, all non-backers think its a shameless, overpriced cash grab. Like PA doing EA for $89 or something insane like that.
And still on the other-other hand......people will pay for it if it's on Steam, regardless of the state of its completion. As much as I'd like Kickstarter devs to not milk the Early Access Cash Cow (it's like, how many revenue streams and PR campaigns and "THIS WOULDN"T HAVE HAPPENED WITHOUT YOU!" things can they do before it all just starts to sound hollow?), realistically I don't know if I'd do anything different. But this is the new reality for games run by large dev houses who don't want to do the traditional publishing route; they have to squeeze every available dime out of every step of the process they can. If you don't mind your devs basically throwing their game all over the internet at various stages of completion, it's not a bad thing. Personally, it makes me a little sad as it seems like the Quest For More Money is really more important at times than whatever product they happen to be working on. (See: Obsidian, Double Fine and inXile all pimping 2 to 4 projects at time now.)