http://www.kickstarter.com/projects/brokenbulb/ninja-warz?ref=category
Here's a good example of 'Content is King'.
That's actually a pretty well-done video, but that project will never receive the kind of funding they're asking for. The reason is simple: they barely tell us anything about the damned game.
The problem with that project is this:
So what happens if we make our goal?
As soon as we’ve reached $285,000, we’ll begin the concept phase for Ninja Warz. Taking some inspiration from great RTS titles of the past and combining it with our unique world, we’ll create a plethora of characters and creatures to be controlled within the game. We’ll also lay out controls and mechanics specifically designed for touch screen devices.
Next concept art and prototyping will begin and quickly give way to the final components that will make it into the game. Finally we’ll thoroughly test and refine until we have a perfectly polished gem of ninja battliness.
In other words, they have no fucking clue what the game will be about. They want $285k from you based solely on a video they worked up over a weekend, and they won't even start working on the game's concept phase until they get that $285k.
At least Elwood has a concept already, and is working out what he wants in his game. As silly and unrealistic as it may be, he has the concepts and ideas down.
Hell I may as well put up a kickstarter saying "Hey if you guys pay my housing + college costs for the next 2 years I will totally learn programming and maybe even think about making a game out of this awesome video my buddy made yesterday!"