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Author Topic: Digital Life, biggest survey of online behaviour  (Read 1093 times)

Nilocy

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Digital Life, biggest survey of online behaviour
« on: October 10, 2010, 09:33:45 am »
http://discoverdigitallife.com/

Its quite impressive, a lot of data here that I've yet to trawl through.
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Re: Digital Life, biggest survey of online behaviour
« Reply #1 on: October 10, 2010, 10:09:16 am »
On the subject of consumer wants/needs:

Quote
SHOPPING: Fun, pleasure

I died a little inside.

None of this strikes me as surprising. In fact, pretty much the entire study appears to be par-for-the-course in terms of their results in comparison to my (and most likely a substantial fraction of others') expectations.
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Nilocy

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Re: Digital Life, biggest survey of online behaviour
« Reply #2 on: October 10, 2010, 10:19:03 am »
It was noted that Japan has the least amount of online friends while malaysia has the most. I wonder why...
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Re: Digital Life, biggest survey of online behaviour
« Reply #3 on: October 10, 2010, 10:29:08 am »
Well, according to another filter only 20% of what I assume is the sample from Japan are "highly engaged in digital activities" so it makes perfect sense that the percentile value of people there bothering with social networking is also low - also there's only a 6% interest in said activities based on the nation-specific screen, so... I think we can assume that it's something cultural.
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