That's not so much a network neutrality issue as it is a consumer privacy issue.
Google and its advertising meal tickets want there to be zero privacy for users. 100% consumer profile transparancy. Nothing sacred, not even how often or how long you need to poop. (Targeted adverts for air fresheners, stool softeners, possibly for proctologists in your area, and who could forget about the toilet paper? Gotta get those consumer metrics for those tailored ads!)
Network neutrality is more concerned with making sure data gets from point A to point B efficiently, reliably, and without undue obstruction. It is protected by rules prohibiting network operator A from blocking or filterng traffic inbound from operator B, because B didn't pay the toll.
The internet is not a homogenous thing-- it is an interconnected mesh network that grew together using a set of numbering and naming standards conventions for interoperability. To send this message, my device sends a packet through my ISP, and through the networks of several more ISPs to reach the network that toady's server is on. Without network neutrality, I could be blocked outright from posting, or be charged multiple tolls for each network domain traversed along the route.