What they say is correct though. The majority of the population is reading for entertainment. In fact, almost all of the population is reading for entertainment, what I should have said is that the majority of the population is not entertained by learning, they're entertained by emotion. If you don't break the bullshit meter on every story, no one wants to read it. People who might want to actually get the facts will recognise what you are doing and either take it quite personally because they don't understand why, or try to sift through to see if there is anything of value in what you have written, under the manipulative language.
Almost everyone prefers to read 'news' that tells them something they already believe. You don't watch fox if you're looking for an education on how the democrats are secretly communists trying to ruin america from within, you watch it so that someone who you think is an authority will validate your opinion for you . Same goes for other forms of entertainment. You don't watch the daily show because jon stewart is telling you stuff you never realised about republicans being ignorant bigots, you watch it so that he will validate your opinion on that. It's very polarising, but we do it to ourselves. There are unbiased news services out there, Reuters is pretty good for example, but the only stories that people are interested in are the ones that are highly polarised conflict laden and emotional in and of themselves. If a story doesn't have that, the big networks will add it. People watch the news so they can get outraged at the bad guys and cheer for the good guys, not for information. How does it go? 'Give them the circus'?
Ignoring those facts is setting yourself up to be a Cassandra. The most important story in the world means nothing if no one wants to hear it. Almost every news service does it, people get outraged at fox, but for all the wrong reasons. The real problem with fox is not that they're pushing a line, everyone is pushing a line. The real problem is that fox constantly misrepresents the truth, and slides into 'just make something up' territory occasionally. Other networks will at least tell you the truth while they're telling you how you should feel about it. Although they already know how their readers and viewers feel about it, they're actually just validating those feelings so that people will come back for more.