It's got three lines: General Office/Dist. Center Skills, Office Machine/Dist. Ctr. Equipment Knowledge, and PC Software Knowledge.
My guess is that they want to know prior experience in working with regular office machines and being able to interface with people, working in a warehouse and being able to put something on a pallet or in a crate, and are you capable of typing and moving a mouse.
Yes it is for a retail sales position, but you realize that they have actual offices where people do accounting, HR, shipping, receiving, etc, store layout and design, marketing, etc. The stores don't get a fedex shipment from EA on a regular basis, they order loads to a central office and ship out what is needed to the stores based on the stores inventory needs. Someone
So they use that application form for most of their positions. Should you end up not treating it as a "just-a-job" job, and want to transfer within the company, they have your initial skill set on file and look for other matches. Could be that (not knowing how old you are) after college and the market is bad, you could move to a more formal position with the company and have a foot in the door because A) you have worked there for a while and B) you have a degree and most importantly C) you were a great employee and didn't piss off too many customers or copy too much software..
Also if you re-apply to them at a later date, they will likely have the original on file.
Incidentally I know two people that used fake info to work at a fast food joint for exactly one day each. This was years ago. They had a great time... the stories I can tell.. acting completely stupid and doing things that would, essentially, get you fired. But they didn't care because they didn't expect to get paid anyway, and they never went back and kept their uniforms to wear as a joke. One of them also managed to get a job as the easter bunny at a mall. That was a hard one to get in... they do criminal background checks and drug tests etc since you'd be dealing with really little kids. Who knew the easter bunny had it so rough?
But (in regards to acting like a drunken dwarf at a fast food employer) we're all much more grown up than that, right??